NAR Announces New International Language Assets

Laurie Brill, 2020 President, Lorain County Association of Realtors®

Laurie Brill 2020 LoCAR President

The National Association of REALTORS® as announced that it is expanding the global capabilities of its collaboration with Photofy, which has allowed REALTORS® to personalize and share content and key messages from NAR’s consumer ad campaign across the world. While NAR members have had the ability to deliver promotional social media graphics in English and Spanish, this most recent announcement will immediately allow REALTORS® to share customizable content in French, Japanese, Romanian and Portuguese.

“NAR is fortunate to have the scale, resources and member support to back a national advertising campaign that exemplifies who REALTORS® are and the value they bring to a transaction,” said NAR President Vince Malta, broker at Malta & Co., Inc., in San Francisco, CA. “And as we work to ensure our members can maximize the campaign to make their businesses more successful, we’re excited that REALTORS® will be able to utilize this new international language feature to share messages with countless potential clients in America and across the globe.”

NAR members will now be able to share over 100 customizable and static assets in dozens of additional countries, many of which represent the locations where the highest number of REALTORS® do business. With more than 100 partner associations currently operating in 85 countries, NAR’s Global team has focused on developing initiatives that strengthen international partnerships and generate additional visibility for members around the world.

“The NAR Global team’s tireless work building connections and communicating with partner associations across the globe ensures we are providing every possible resource to our International REALTOR® Members,” said Katie Johnson, general counsel and chief member experience officer at NAR. “New assets like these create engagement with members in dozens of nations and who speak these languages, allowing them to reach across international borders, discover new clients and generate new business opportunities.”

REALTORS® are encouraged to personalize and share these and other “That’s Who We R” campaign assets on their social media accounts. More information can be found on NAR’s international language assets page or by creating a Photofy account and gain access to campaign assets.

The announcement comes as the “NAR en Español” initiative is growing to extend services to Spanish-speaking members, both domestically and abroad. NAR expects to make new announcements surrounding this program in the coming months.

REALTORS® are advocates for homeowners and homeownership at the national, state and local levels.

The REALTOR® organization is the ONLY national lobbying group that looks out for the interests of homeowners. Every year, REALTORS® lead the way on Capitol Hill, at the State House and in the corridors of City Hall to keep homeownership a top priority.

The industry’s support for the mortgage interest deduction and other related policies helps to keep housing more affordable and makes housing a great investment; through sound housing policies, more home seekers than ever before are enabled to purchase a home of their own.

Remember, the next time you’re in the market to buy or sell your home, contact a REALTOR® member of the Lorain County Association of REALTORS®. A REALTOR®'s knowledge about your local housing market is invaluable.

If you are thinking about buying or selling a home, contact a professional REALTOR® today. Members of the Lorain County Association of REALTORS® care about the community in which they live, work and support. Lorain County offers a wide variety of housing choices.

Do your research and take advantage of the many housing opportunities right here in Lorain County. We are fortunate to live in a region with such vast offerings. From big to small, country to city... it's available in Lorain County! Our proximity to highway and freeway access provides great commute options both east and west! Contact your LoCAR REALTOR® member today.

The National Association of REALTORS®, “The Voice for Real Estate,” is America's largest trade association, representing 1.4 million members, including NAR's institutes, societies, and councils, involved in all aspects of the residential and commercial real estate industries.

The Lorain County Association of REALTORS® is one of more than 1,200 local boards and associations of REALTORS® nationwide that comprise the National Association of REALTORS®.

REALTOR® is a registered collective membership mark which may be used only by real estate professionals who are members of the National Association of REALTORS® and subscribe to its strict Code of Ethics. Not all real estate sales agents are REALTORS®. All REALTORS® are members of NAR along with their State and Local Association.